„Brend je nastao kao spoj velike ljubavi prema modi i umetnosti. Ove kreacije predstavljaju mala umetnička dela“.

Ja sam Jelena Gagić dizajnerka i umetnica iz Beograda. Art of Comma je moj modni brend koji je nastao kao spoj velike ljubavi prema umetnosti i modi još od najranijih dana. Abstraktna geometrija je moja pasija, a inicijalna ideja bila je da svoje radove prenesem na modu onakve kakvi jesu. Tokom procesa rada, istražujući materijale, krojeve i dizajn, našla sam način da svoje geometrijske „divlje“ forme ukrotim i svedem kako bi bile nosivije.
Svaku šaru i boje pažljivo osmišljavam i uklapam, a svaka kolekcija je unikatna i neponovljiva. Moje modne kreacije predstavljaju mala umetnička dela, a ideja je da se osobe koje ih nose u njima osećaju opušteno i dobro.




“This brand came about as a result of my great love for both fashion and art. These pieces represent small works of art.”

My name is Jelena Gagić, I am a designer and artist from Belgrade. Art of Comma is my fashion brand, which combines my great love for both fashion and art, dating back to my childhood. Abstract geometry is my passion, and the initial idea was to convey my work, in its original form, to fashion. During the working process, exploring different materials, patterns and designs, I have found a way of taming and simplifying my “wild” geometric forms, and making them more wearable.
I carefully design and match each pattern and color, and every collection is one-of-a-kind. My creations represent small works of art and the main intention is that people who wear them feel comfortable and pleasant.



Fotografija / Photography
Katarina Markovic

Video
Katarina Markovic